We are pleased to announce the addition of Lilliane LeBel to the @WSP team. Lilliane joins our digital marketing specialists as Senior Strategy Consultant; together, we’ll be helping clients and prospective clients understand how Search, Social and Mobile advertising fits most effectively into their integrated marketing goals and budget.
Lilliane brings a rich ‘big picture’ perspective to our team at an important time. With reports like eMarketers’ that project online advertising spend will top traditional advertising spend this year, strategizing and budgeting for each channel is more important than ever – and more challenging. Lilliane’s long experience in direct marketing and market research will help identify the best opportunities this shift will bring.
Previous to joining @Website Publicity, Lilliane was the Vice President of Business Intelligence at Direct Media Millard where she created the research division. Its focus was to assist multichannel retailer and publishing clients with strategic and marketing plans including branding, merchandise and design issues, audience definition and customer satisfaction as well as interactive marketing including social media, mobile and SEM. Lilliane has published articles and white papers in industry media, been a speaker at numerous conferences, and has long been active in industry organizations, most recently serving on the board for the Vermont/New Hampshire Marketing Group.