Bing recently announced two changes to its system’s handling of negative keywords.

The first is good news: advertisers can now use exact match keywords to better control their ad service. This can help ensure you limit ads from serving to specific irrelevant phrases, and it also can be used to tightly control which ad serves when more than one ad is eligible.  We welcome this advance in campaign refinement capabilities from Bing.

The second will affect far fewer advertisers: the end of keyword level negatives. While keyword-level negatives are not often used by advertisers, it offers a moment to refresh our understanding of how Bing uses negatives at different account levels.  Negatives can be assigned at the Campaign and Ad Group level. If you assign the negative “free” to a campaign, and then the negative “custom” to an ad group, Bing will only utilize the ad group assigned negative term “custom”. Bing replaces the campaign level negative with the ad group level. Confusing, and if not understood it is possible to essentially disable all your negatives by assigning one at a lower level. If you have 25 negatives assigned to a campaign and then add one negative to an ad group, Bing will disregard all 25 and replace it with just the one for the ad group.


Posted in SEO

Google has announced it is now allowing Google Plus pages for businesses and that these profiles can be linked to AdWords to support a new ad format called Social Extensions. By simply linking these two Google services, people visiting Google while logged into their Google accounts will be able to see Social recommendations from their friends right in your ad.

For easy directions to set up your Google Plus for Business page, go to:

And then how to link your AdWords is described here:

Or better still, let us help you set up and link these two accounts together.

Since the whole process takes very little time, it may make sense to get on board and monitor how widely Google + becomes adopted – by businesses and people.



Everything Google: Advertising & Analytics workshop coming to Lebanon, NH January 27

We are pleased to sponsor the January 27 workshop of the Vermont/New Hampshire Marketing Group called Everything Google: Analytics and Advertising!  Sara Holcomb, the lead on our Google Agency Development Team, has agreed to bring a couple of her fellow Googlers to present on topics of Search, Social and Mobile advertising along with Google Analytics.

We’ll be sending out a special invitation soon to our New England area clients who may be available to get to New Hampshire without too much trouble, but for now, save the date for what promises to be a terrific educational experience, along with time for networking with the @WSP team and many of our terrific colleagues in the VT/NH Marketing Group.

January 27, 2012 – Fireside Inn & Suites, West Lebanon, NH  9:00 am – 3:00 pm


New free tool from Google lets you see how your site looks to people on their mobile devices and gives you a grade, too.


Just because you can see your desktop site on a mobile phone doesn’t mean it’s mobile-friendly. Mobile sites are designed for the small screen, with the needs of mobile users in mind. A mobile-friendly site can help your business connect with customers and drive conversions…more.

The GoMo Campaign from Google