Does Google’s Conversion Optimizer Doom SEM’s? Google recently announced they would be switching any account using Conversion Optimizer (CO) to the bidding option to “focus on Conversions” rather than “Focus on Clicks”, a minor change that is easily reversed, and in most cases will help advertisers. To start using Google’s CO, you add conversion tracking [...]

The newly available Think Insights from Google provides tools that focus on different sectors of the virtual world within one centralized webpage. While most of the information is directly from Google, a large portion of the studies is the result of collaborative research. One great tool is “Real Time Insights Finder” (image below) which allows [...]

  Google is in the process of rolling out a new program for ecommerce merchants – Google Trusted Stores.  This program provides a badge to ecommerce sites that meet certain shipping and customer service requirements.  The Trusted Store badge allows shoppers to feel confident about the purchases they are making on the web.  Although this [...]

  Thanks to our Google Agency Development team, led by Sara Holcomb, for bringing the latest in Google marketing information to last Friday’s seminar called Everything Google, presented by the Vermont/New Hampshire Marketing Group.  It was a full, exciting and informative day to hear five different Googlers talk about their areas of expertise including Analytics, [...]