Comprehensive reporting is critical to understand the success of the campaigns and to facilitate ongoing optimization. Our process and technology allows us to generate reporting based on the strategy and objections of each one of your programs.

PPC, Display, and Shopping Engine Reports

Whenever there are direct costs incurred we provide reports that show exactly where your budget was spent and how it contributed to the bottom line. By ensuring you are aware of the performance of every aspect of the campaign, from top-level engine performance down to exact keywords or products, you can be assured your budget is managed wisely.

All reports feature an Executive Summary that quickly highlights important areas and next steps. For those times when Clients have time to review details at a very granular level, the Executive Summary is accompanied by charts that allow you to dynamically look at data trends as well as other helpful data.  Too, access to online reporting 24/7 assures the convenient access and transparency that clients need.  However, when you have a week juggling just too many priorities, you will always have the opportunity to discuss the status of programs during our weekly campaign calls.

Organic SEO

The measure of success for an SEO program is different since there are no direct costs per click. But that does not mean data has no place in assessing progress. We create reporting for you based on the strategy that is most appropriate in order to look for additional traffic from search engines around targets. As the face of the Search results change, a lot can be learned by following performance.

And since traffic is usually not the goal itself, we make sure to provide reporting that shows how the program adds to revenue or leads. All search traffic does not convert equally so we leverage in-depth reporting to ensure the best traffic is pursued.

Customized for you

One-size-fits-all is never a good strategy for managing our Clients’ critical marketing initiatives. Accordingly, we work closely with you to make sure you get the data you need to manage your marketing resources and budgets. Whether it is from our 24×7 online Digital Dashboard or through a customized special report, we’ll get you what you need.