Technology when you need it

Combining top technology with talent
While having the right technology is important for successful campaigns, we understand that technology alone cannot solve the core challenge of ramping up online revenues or leads.  For example, we have found that automatic bid setting can be counterproductive and that it takes the human touch and talent to get the best results at the lowest cost.

Accordingly, we built our proprietary Digital Dashboard. What does it allow us to do?

• Identify the winners and losers in PPC campaigns down to the keyword level
• Streamline the analysis and bid modifications of large, complex campaigns
• Analyze and report on ad performance, landing pages and continual testing of all campaign elements
• Provide an online portal to our Clients 24/7 so they can check their results anytime.

About the WSP Digital Dashboard Online Portal
Not everyone has the time to spend reviewing PPC campaign results daily.  That’s why we provide a weekly roll-up of campaign results to our clients.

Our Executive Summary:

• Analysis of week over week
• Modifications/testing of the week
• Planned next steps in managing the campaigns

With each weekly report is the opportunity for a phone meeting with your WSP team to discuss the report.