SEO Site Audit: The WSP Process

Your Comprehensive Guide to a Search-Optimized Program

A well-designed Search Engine Optimization (SEO) program is the best way to continuously grow your web traffic for the long term with no per-click costs. That’s because a search-engine-effective website continually attracts new visitors who are looking for exactly what your website offers.

When you decide to bring @WSP onto your team to assist with the search engine optimization of your website, you will benefit from a customized combination of consulting, training and/or direct services to achieve your goals. This process will:

• Assess and strengthen your website architecture and programming so search engines can retrieve, file and return your web pages.
• Identify the most productive keyword phrases for your brand, products, and/or services.
• Develop targeted content, titles and Meta tags so that search engines will be able to identify your web pages as highly relevant for searches.
• Analyze the competitive forces impacting your search engine status.
• Recommend linking strategies to generate more traffic and enhance your site’s credibility with search engines.
• Analyze your Mobile site and make recommendations for optimization.
• Test page load time for primary pages and identify problem areas – Google takes site speed into consideration for ranking.
• Track, analyze and report on your website’s performance in keyword searches, as well as provide ROI metrics.
• Throughout the year, identify evolving opportunities for optimum performance in search.