Search Engine Optimization:
Delivering top quality, long term traffic

Search engine optimization is a proven, steady driver of web traffic. It requires ongoing effort, especially in the regular creation of valuable content for the website. In fact, the value of website content has increased over the past few years and has contributed to the phenomenal growth of corporate blogging.

Your SEO challenges and opportunities are different from the next marketer’s. We will discuss the various options that can come into play to support your SEO success. This may include a combination of consulting, training and direct services to you and your team.

SEO Campaign Highlights:

• Goal & strategy setting
• Competitive analysis
• Keyword research and recommendations
• Site Audit for technical and programming issues
• Content optimization and Content Contributors Guide
• Benchmarking, reporting & analysis
• Local search
• Directories & linking review
• Specialized re-launch planning
• XML site map
• Ongoing support, troubleshooting & consultation

When is the right time to conduct an SEO program?
All businesses can benefit from a well optimized website and we offer a comprehensive, proven consultancy for SEO. However, there are critical times when an SEO spot intervention may be required and a custom engagement can be made quickly available. Those times include:

• You are rebranding and, thus, rebuilding/rewriting your website. Before you begin, let us refresh your keyword research to better reflect your business strategy moving forward. Then let us guide you to the SEO practices that can minimize or eliminate your traffic “blip” when you launch your revised site.
• Your organic traffic takes a nose dive and you either cannot discern why or how to correct it.
• You are launching additional products, services and/or marketing initiatives that need to be quickly reflected in your organic branding and offers.