PPC Strategy, Deployment & Management

Whether you are juggling complex, multiple brands, or trying to coax one brand out of the PPC doldrums, we welcome the opportunity to discuss your needs and challenges in PPC. In fact, we offer qualified* companies a free, no-obligation AdWords Audit of their existing account. We’ll tell you what elements of the account appear strong and where opportunity for improvements may lie. And we would enjoy discussing how your needs may be in alignment with our proven PPC Philosophy.

Google is not everything
We provide Pay-per-Click Management services to MSN/Bing, and Google AdWords and all the best PPC programs in Search, Content Networks, Social and Mobile. Additional search advertising portals may the right way for you drive even more business.

Goal Setting, Deployment, Testing and Analysis
In order to achieve a goal you need to set one. We work with you to make sure the program goals are set and understood, and then begin the work of building a path to attain those goals.

Best practices are the start of your road to success, and we continue to build on that with features such as our proprietary reporting tools, your own online access for up-to-date data, and weekly Executive Summaries to share with all levels of your organization.

No Auto-Setting, No Assumptions
Managing a PPC campaign requires multiple strategies and levels of detail depending on the variables of each client’s brand and products or services. We manage every campaign to attain the best results no matter what it takes.

Your ROI-enhancing program in Paid Search:

Data-driven decision making by talented specialists
At WSP, ours is a process of constant, measured improvements that generate lift year after year and avoid sudden disturbances. You can take advantage of new opportunities without harming you current success. And our clients would have it no other way.