Google Remarketing: an essential for your Search strategy

Remarketing is a powerful tool to allow you to reach people who have previously visited your website and deliver ads that can drive them back to your site for further engagement and sales.

With a well-designed strategy to tag your website and to show your customized messaging across the Google Display Network, you can leverage every visit more fully.

For example: if you sell women’s clothing you can add codes to your site to tell when a visitor viewed shoes or pants, and when she started a cart but didn’t buy. Collecting this level of intelligence will help ensure you deliver a compelling message across the mammoth Google Content Network.

How easy is it?
We make it simple by keeping track of the necessary codes and make sure they are applied to certain pages of your site.  You will know that the message delivered will be customized to ensure the highest return.

Reminding your web visitors what they liked best about you
When you use remarketing as part of your integrated digital strategy, the results can be impressive.  First, you drive qualified traffic to your site with your Search PPC campaign; then you double-team the effort.   Remarket to those visitors later to encourage completing an order, reorder, or even quietly alert existing customers to new products or offers and increase repeat business.

Improve your conversion rate!
By combining your Search PPC campaigns with Google Remarketing you can expect to see higher conversion rates for the combined campaigns.  This means that some keywords you had been using in search but paused due to a lower than acceptable conversion rate may now be effectively used because strategic remarketing can help with the heavy lifting.   See a Case Study for Yankee Candle Company, which has effectively used the integrated techniques for over a year.