The Client:

crane & company logo

Crane & Company remains family owned and managed, and is embarking on its third century as the United States' premier maker of fine papers for social and business correspondence. Its exclusive line of greeting cards, wedding invitation ensembles and other premier products are available in retail stores throughout the country and on its website, Crane.com

The Challenge:
A brand long respected for quality and innovation, Crane wanted to be as successful in leveraging its brand online as well as it has been in both retail and direct mail over the years. With limited resources in-house, Crane decided to find a SEM partner to help achieve the company's Internet goals.

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SEO

SEARCH ENGINE MARKETING & RELATED SERVICES

@Website Publicity works with you to bring more qualified visitors to your website through search engines and other web portals with expert Search Engine Marketing (SEM) services, consulting and training.

Organic Optimization and Paid Search Advertising campaigns are deployed and managed aggressively to build search engine dominance for your brands, products and services.

Whether your online team requires training, an extra pair of hands or ongoing outsourced support in any area of search marketing, blogging or online PR, we will work closely with you to integrate and implement all the best strategies. With us as your SEM partner, your business is prepared for unpredictable shifts in the way the search engines work as you safeguard your investment in the Internet and grow your business.

OUR SEM SERVICES

Search Engine Optimization Consulting & Services – Increase your website’s prominence in the major engines and increase click-through rates with this “no-cost-per-click” strategy for long-term traffic generation.

Paid-Search Advertising Services – Build a cost-effective Pay-per-Click (PPC) program to meet your goals and budget -- or -- partner with us to take your already successful campaigns to a greater level of traffic generation while still meeting your Cost-per-Acquisition targets.

Product Feed Services – Optimize and deliver your up-to-date product feeds to Google Products, Yahoo Shopping and multiple other shopping engines so new customers can find you where they want to shop.

RELATED SERVICES

Blogging – Blogging is serious business and needs to be done right to reflect your brand appropriately, engage your customers effectively, and meet your goals. Your blogging solution will be designed by award-winning blog strategist Christine Halvorson to meet your company's unique needs and opportunities.

Online Public Relations Services – Attract attention from media, consumers and more when your search-engine-optimized press releases appear in the search results of Google News, Yahoo, and more.