"One of the things I appreciate the most about WSP is that they are willing to help us on technical matters that not only impact tracking and results for PPC, but also our Google Analytics. They offer their technical expertise in a consultant role - going above and beyond simply managing a PPC campaign."

Colleen Dalton
E-Business Marketing Director
Booth Creek Ski Resorts

 

"@Website Publicity has been a critical resource for Keepsake Quilting over the past few years. You have been a great (and patient) partner, taking the time to introduce us to the increasingly complex elements of web marketing at a pace that made sense for us. Recently, we have been thrilled at the payoff in the organic search campaigns you conducted on our two largest websites. I cannot say enough good things about you - and just this weekend recommended you to another company."

Rob O'Brian
President
Keepsake Quilting

 

"In working with @Website Publicity on our search engine optimization campaign, we saw online business double within a year."

Joe Marks
President
Baudelaire Soaps


Search Engine Optimization Consulting & Services

Get the most out of the investment you've already made in your website - without paying a search engine for every click.

What
A well-designed Search Engine Optimization (SEO) program is the best way to continuously grow your web traffic for the long-term with no per-click costs. That's because a search-engine-effective website continually attracts new visitors who are looking for exactly what your website offers.

How
When you contract with @Website Publicity to manage your search engine optimization campaign, the process will:

    - Assess and strengthen your website architecture and programming so search engines can retrieve, file and return your web pages, instead of your competitors'

    - Identify the most productive keyword phrases for your brand, products, and/or services.

    - Develop targeted content, titles and Meta tags* so that search engines will be able to identify your web pages as highly relevant for searches.

    - Analyze the competitive forces impacting your search engine status.

    - Recommend linking strategies to generate more traffic and enhance your site's credibility with search engines.

    - Issue optimized press releases to further your online exposure and increase back links.

    - Track, analyze and report on your website's performance in keyword searches, as well as provide ROI metrics.

    - Throughout the year, identify evolving opportunities for optimum performance in search.

Additional SEO Services
Optimized Content Development
SEO Writing Seminar for Content Developers/Contributors
Customized SEO Training
Half-Day & Full-Day SEM Workshops

small orange dot Why @Website Publicity
You want Search Engine Marketing experts who will work closely with you as part of your online marketing team. We'll develop a custom solution that may include direct services, consultation and/or search optimization training depending on your needs and goals. The search marketing strategy will also reflect the Marketing and IT resources available to the you in-house. If your team includes an ad agency and/or web development company, we have years of experience in integrating our expertise with theirs to further your company's success.

*Meta tags. For several years, many experts have been declaring the Meta tag "dead" or at least unimportant. While it is true that Meta tags aren't heavy influencers on search engine rankings as they were when we began in this business over ten years ago, having a strong title and correct Meta data does impact the effectiveness of your web page listings in the search engine returns.