Announcing New Client, Christian Brands

Since 1949, Christian Brands has been selling religious and inspirational products to churches and retailers worldwide through its family of brands, featuring over 100,000 products in eight catalogs. These include Autom, Living Grace, Gifts of Faith, Milagros, Will & Baumer, Creed, Faithworks and Heartfelt. @Website Publicity has been named digital agency of record for the company’s flagship catalog and website for Catholic churches, Autom  and for the company’s new e-commerce site for consumers, Catholic Gifts & More.

Director of Marketing Mary Ellen Wanamaker said that, because the consumer site is a new venture for the company, its marketing strategy will rely heavily on Search, Social Media and Mobile advertising to introduce it.  “Catholic Gifts and More is a robust retail site with a wide variety of products, including gift ideas for many religious and secular occasions,” she said. “And because the site is new, we needed to find a cost-effective way to get the word out to our target market.  In partnership with @Website Publicity, our products are now getting significant exposure not only through the search engines like Google, but throughout the Web.”