Case Studies

ClassWatch: Facebook Beefs Up Revenues
With appropriate strategy and tactics, Facebook can drive not only product awareness, but can also increase sales through a multi-step approach which includes demographic targeting.  Once someone clicks on an ad, they may choose the level of interaction with that Brand that best appeals to each visitor and, as visitors became more comfortable with the Brand, they increased the number of “Likes” and used the iFrame or direct navigation to visit the site…more.

Tender Loving Care Cancer Products: Selling More, Helping More
TLC Tender Loving Care is a not-for-profit website and catalog of the American Cancer Society. Its mission is to help women cope during and after cancer treatments by providing wigs and other hair loss products (plus how-to information) as well as mastectomy products…more.

Bates Communications – Flexible, Powerful PPC for B to B
Many think that pay-per-click (PPC) digital advertising is mostly for businesses trying to reach the consumer market.  However, the strategies and tactics of PPC can be effectively applied to serve B to B marketers, too.  This is certainly the case for client Bates Communications

Bates Communications is a national consulting firm specializing in leadership communication skills and strategy…more.

The Durango & Silverton Narrow Gauge Railroad  is a colorful, exciting part of our nation’s history.  It has been in continuous operation for 128 years, carrying passengers behind vintage steam locomotives and rolling stock indigenous to the line. People come from all over the world to relive the sights and sounds of yesteryear on board the Durango & Silverton Narrow Gauge Railroad…more.