Meet Tally, Our Proprietary Pay-per-Click (PPC) Reporting System

One big reason why our costs are so reasonable and our results are so good!

When a lot of Search Engine Marketing agencies were still crunching numbers manually or paying a lot of money to license one or more systems developed by others, we determined that we had to build our own PPC management technology to get what we really wanted.

We came up with a wish list of all the stats, reporting, and charts we wanted at our fingertips, and contracted with our long-term technology partner, New England-based Appropriate Solutions, to create the tool that would allow our PPC managers to:

    - make the best use of their time;

    - manage campaigns to the penny and to the keyword; and,

    - provide a 24/7 online reporting interface to our Clients to complement the human analysis and testing recommendations that we provide.

So, Tally was born in 2006 and we've been using it to great effect since.

Tally is as good or better than anything available anywhere today - and we continue to invest for upgrades as appropriate. In fact, our Clients and Agency Partners are key to planning these upgrades, as their ideas and needs are the incentive to do so.

Here are just a few of Tally's Features

    -Tracks and reports on all campaign metrics

    -Monitors performance by engine, for any time period, with many time grouping options

    -Campaign, Ad Group, and Keyword performance also available with time groupings

    -Dynamic Charting of all metrics

    -Customizable reports, so we can highlight what's most important to each Client

    -Downloadable Excel spreadsheets or other programs in CSV format for incorporation into Clients'and Agencies' overall marketing programs

    -Dowloadable PDFs for convenient printing

    -Online reporting, in addition to the weekly summary of campaign statistics/analysis you receive by e-mail.

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If you haven't met Tally yet, let us introduce you! Call 800-450-2818, ext. 203

In the Works: Tally for Agencies and in-house SEMs. Sign up now if you'd like to be notified when this software is available for Licensing.