B to B PPC Marketing

The Client:

piworldwide logo

PI Worldwide is an international management consulting organization. Using a proven, proprietary management tool known as the Predictive Index® and targeted sales assessment and training services (Selling Skills Assessment Tool and Customer-Focused Selling), PI Worldwide helps companies align individual performance with their specific business goals for improved bottom-line performance, productivity and profitability. Founded in 1955, PI Worldwide serves more than 7,000 clients, including many of the world's largest corporations, in some 146 countries. PI Worldwide

The Challenge:
The Client has a best-of-breed product that is well-known in the behavioral assessment market. With the expansion of the product's applications along with the growth of Internet usage, search marketing was identified as a strategy that could help ensure that the brand's leading presence was also reflected online.

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Online Public Relations Services

Get your press releases in Google News and Yahoo News for more exposure for your company.

What
More than 30 million people in the U.S. visit Google News, Yahoo News, and other search engines each month to keep track of unfolding events and learn the latest about topics of interest. Too, news items can grab the top position in the natural search listings of Google Universal.

Now, every one of your press releases can be guaranteed fast inclusion in these influential news sources. Whether you want to get additional, positive information about your company to investors, journalists, clients, or prospective customers, you can issue press releases online to broaden the reach of your messaging.

How
Our search engine press release services provide the public with more information about your company and its products and/or services by distributing releases to multiple portals, including the search engines, RSS feeds, PRweb.com and the sites of numerous other publications and news channels that also post your press releases. An opt-in list of journalists further expands your company's opportunity to be noticed and for your news to be covered.

To make the releases more "findable" in the search engines, we optimize each release to enable them to show up in the search engine listings for some of your company's most important keywords. We can optimize and distribute releases prepared by your public relations team or create releases for your review and approval.

Why @Website Publicity
Our team blends its expertise in Search Engine Marketing with broad experience in PR to effectively employ the online PR strategy to its fullest. We initially began testing online press release distribution years ago with an eye to helping Clients develop more back links to increase their website's link popularity. However, although there is some link value in this strategy because a number of sites may archive Client releases indefinitely, the search engines keep press releases live for just 30 days. Considering, though, that Google alone attracts over 6 million readers per month, according to Nielsen/NetRatings, the online distribution of press releases presents an easy and affordable tool for reaching new audiences.