Meet Our Management Team

Susan O’Neil, CEO and Founder
Susan O’Neil established @WSP in 1998 with the intention of offering professional services that combined the two most cost-effective methods of web promotion: search engine optimization (SEO) and public relations. Building upon that base, the company constantly tested emerging media, holding them all to the demanding metrics of direct marketing. Today, @WSP integrates the digital campaigns of Clients in Search, Social and Mobile to ensure they receive every possible online advantage.

An early leader in search engine marketing, Susan presents regularly on the topic at conferences. Her book, Maximize Website Traffic, was one of the first guidebooks to successful SEO. She is the recipient of New Hampshire’s Business Excellence Award, the VT/NH Lone Pine Award, and is a member of the Women Presidents Association. A graduate of Chatham University, she earned her MA from Bennington College.

Michael Briggs, President
Mike Briggs has been planning, executing, and analyzing search engine marketing campaigns for a dozen years The leader in strategy for all of our digital marketing specialists, Mike also frequently trains client teams and presents at conferences around the country on best practices in all areas of digital advertising, including search engine optimization and PPC. He continues to grow the company’s technical capabilities, including the building of custom PPC apps for partners.

Formerly a research biologist, Mike honed his technical skills analyzing huge data sets and marketing complex websites before joining @Website Publicity in 2001. Today, Mike drives the digital strategy process and oversees its deployment, monitoring, testing and enhancements. Mike is active in industry groups such as Search Engine Marketing New England, Internet Retailer and the VT/NH Marketing Group, and is the chair of his local school board.

Gail Kenney, Director of Client Services
Gail has been a lead project manager for online marketing campaigns for 15 years. Today, she oversees all Client Services to ensure that Client deliverables are comprehensive and on time and that communication channels are clear, productive and collegial. Gail is active in industry groups, including the New England Mail Order Association, New England Direct Mail Association and New Hampshire Businesses for Social Responsibility.

Holly Sanderson, Senior PPC Manger
Holly leads the digital campaign teams in Search, Social and Mobile advertising.  One of the earliest proponents for aggressive testing in social and mobile, she helps client campaigns grow by consistently identifying those critical incremental revenue opportunities that can easily be overlooked.

With @WSP since 1999, Holly’s commitment to data-driven solutions and customer service were forged early on during her tenure as an Account Manager with EMC.  A Northeastern University graduate, she now also leads our agency’s comprehensive training program for Digital Advertising Specialists.

Lilliane LeBel, Senior Strategy Consultant
Lilliane’s role is to help clients and prospective clients understand how Search, Social and Mobile advertising fits most effectively into their integrated marketing goals and budget. With reports like eMarketers’ that project online advertising spend will top traditional advertising spend this year, strategizing and budgeting for each channel is more important than ever – and more challenging.  Lilliane’s rich experience in direct marketing and market research will help identify the best opportunities this shift will bring.

Previous to joining @Website Publicity, Lilliane was the Vice President of Business Intelligence at Direct Media Millard where she created the research division to assist multichannel retailer and publishing clients with strategic and marketing plans.  She has published articles and white papers in industry media, been a speaker at numerous conferences, and has long been active in industry organizations.

Steven Reynolds, CFO.
A financial services and investment professional for 20 years, Steven has served as Treasurer and Chief Financial Officer since 1998.